Developing brand strategies including planning the market mapping program, brand development, marketing planning and marketing execution.
Helping in the development of the marketing communication program, including strategies for Integrated Marketing Communication, copy platform, media strategy, media investments and monitoring progress.
Helping improve the Marketing Quotient of brand marketing teams through a series of interventions including training programs, monthly interactions, and guiding the marketing plan and implementation process
Helping young start-ups identify the right business segment to tap, put in place a monitoring system to study progress.